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	<title>Edu Entrepreneurship</title>
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	<description>The World of Edu Entrepreneurs; including their markets, thoughts, and opportunities</description>
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		<title>Edu Entrepreneurship</title>
		<link>http://eduentrepreneurship.wordpress.com</link>
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		<title>Update on Boomer Competition &#8212; Santa Clara University</title>
		<link>http://eduentrepreneurship.wordpress.com/2007/06/14/update-on-boomer-competition-santa-clara-university/</link>
		<comments>http://eduentrepreneurship.wordpress.com/2007/06/14/update-on-boomer-competition-santa-clara-university/#comments</comments>
		<pubDate>Thu, 14 Jun 2007 03:23:31 +0000</pubDate>
		<dc:creator>David J. Miller</dc:creator>
				<category><![CDATA[Business Plan Competitions]]></category>
		<category><![CDATA[Campus as Market]]></category>
		<category><![CDATA[Campus Eco-System]]></category>
		<category><![CDATA[Professors]]></category>
		<category><![CDATA[Students]]></category>

		<guid isPermaLink="false">http://eduentrepreneurship.wordpress.com/2007/06/12/update-on-boomer-competition-santa-clara-university/</guid>
		<description><![CDATA[The boomer competition out of Santa Clara&#8217;s business school, has announced its ten finalists. 5 are in the health care category and 5 are in the general category. According to the site, 60 teams entered and 8 of them came from countries outside of the US. Lots of Stanford folks seem to play in this [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eduentrepreneurship.wordpress.com&amp;blog=464180&amp;post=43&amp;subd=eduentrepreneurship&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.boomerventuresummit.com/competition/">boomer competition</a> out of Santa Clara&#8217;s business school, has announced its ten finalists. 5 are in the health care category and 5 are in the general category. According to the site, 60 teams entered and 8 of them came from countries outside of the US. Lots of Stanford folks seem to play in this one. Here is the <a href="http://www.prweb.com/releases/2007/06/prweb532319.htm">press release</a> from <a href="http://www.maryfurlong.com">Mary Furlong and Associates</a> (an entrepreneurship Prof who seems to have parlayed her b-school role and her private consulting) &#8212; a campus entrepreneur in action.</p>
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			<media:title type="html">Campus Entrepreneurship</media:title>
		</media:content>
	</item>
		<item>
		<title>Ideas from Those Who Have Made It?</title>
		<link>http://eduentrepreneurship.wordpress.com/2007/04/30/ideas-from-those-who-have-made-it/</link>
		<comments>http://eduentrepreneurship.wordpress.com/2007/04/30/ideas-from-those-who-have-made-it/#comments</comments>
		<pubDate>Mon, 30 Apr 2007 21:24:36 +0000</pubDate>
		<dc:creator>David J. Miller</dc:creator>
				<category><![CDATA[General Thoughts]]></category>

		<guid isPermaLink="false">http://eduentrepreneurship.wordpress.com/2007/04/30/ideas-from-those-who-have-made-it/</guid>
		<description><![CDATA[Here is a short article based on a panel discussion at Harvard that included successful entrepreneurs. After reading the piece I can honestly say that I disagree with almost all of their advice. Seriously. Things like don&#8217;t overpromise? What new business hasn&#8217;t had to make promises they weren&#8217;t sure if they could keep? Also, the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eduentrepreneurship.wordpress.com&amp;blog=464180&amp;post=41&amp;subd=eduentrepreneurship&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Here is a short <a href="http://www.wiglafjournal.com/Articles/2007/07-05-EntrepreneurialInsights.html">article</a> based on a panel discussion at Harvard that included successful entrepreneurs. After reading the piece I can honestly say that I disagree with almost all of their advice. Seriously. Things like don&#8217;t overpromise? What new business hasn&#8217;t had to make promises they weren&#8217;t sure if they could keep? Also, the focus on non-disclosure agreements? While this may hold for highly technical firms, I have found that there is a mile between idea and execution and just b/c someone knows what your idea is, it doesn&#8217;t mean they can just then go out and do it, otherwise you as the entrepreneur would have done it already and wouldn&#8217;t be out talking to people.</p>
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			<media:title type="html">Campus Entrepreneurship</media:title>
		</media:content>
	</item>
		<item>
		<title>Looking for Ideas?</title>
		<link>http://eduentrepreneurship.wordpress.com/2007/04/27/looking-for-ideas/</link>
		<comments>http://eduentrepreneurship.wordpress.com/2007/04/27/looking-for-ideas/#comments</comments>
		<pubDate>Fri, 27 Apr 2007 21:04:23 +0000</pubDate>
		<dc:creator>David J. Miller</dc:creator>
				<category><![CDATA[General Thoughts]]></category>
		<category><![CDATA[Markets]]></category>

		<guid isPermaLink="false">http://eduentrepreneurship.wordpress.com/2007/04/22/looking-for-ideas/</guid>
		<description><![CDATA[Some are born entrepreneurs and are just searching for the right idea. The website coolbusinessideas.com has lots of examples of things entrepreneurs are trying. Any of them look good to you? The site doesn&#8217;t have enough images for me, but the food thumb drive caught my eye.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eduentrepreneurship.wordpress.com&amp;blog=464180&amp;post=39&amp;subd=eduentrepreneurship&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Some are born entrepreneurs and are just searching for the right idea.  The website <a href="http://www.coolbusinessideas.com">coolbusinessideas.com</a> has lots of examples of things entrepreneurs are trying. Any of them look good to you? The site doesn&#8217;t have enough images for me, but the food thumb drive caught my eye.</p>
<p><a href="http://eduentrepreneurship.files.wordpress.com/2007/05/food-usb.jpg" title="Fresh Baked Drive"><img src="http://eduentrepreneurship.files.wordpress.com/2007/05/food-usb.jpg?w=500" alt="Fresh Baked Drive" /></a></p>
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			<media:title type="html">Campus Entrepreneurship</media:title>
		</media:content>

		<media:content url="http://eduentrepreneurship.files.wordpress.com/2007/05/food-usb.jpg" medium="image">
			<media:title type="html">Fresh Baked Drive</media:title>
		</media:content>
	</item>
		<item>
		<title>Profile of an Entrepreneur from BusinessTown.com</title>
		<link>http://eduentrepreneurship.wordpress.com/2007/04/25/profile-of-an-entrepreneur-from-businesstowncom/</link>
		<comments>http://eduentrepreneurship.wordpress.com/2007/04/25/profile-of-an-entrepreneur-from-businesstowncom/#comments</comments>
		<pubDate>Wed, 25 Apr 2007 03:22:14 +0000</pubDate>
		<dc:creator>David J. Miller</dc:creator>
				<category><![CDATA[Entrepreneur Profiles]]></category>
		<category><![CDATA[General Thoughts]]></category>

		<guid isPermaLink="false">http://eduentrepreneurship.wordpress.com/2007/04/25/profile-of-an-entrepreneur-from-businesstowncom/</guid>
		<description><![CDATA[Don&#8217;t really know what businesstown.com is but they have a pretty extensive piece on the characteristics and requisite skills for an entrepreneur. From self-control and self-confidence to a sense of urgency and emotional stability. Here is a snippet on Conceptual Ability&#8230; &#8220;Entrepreneurs possess the ability to identify relationships quickly in the midst of complex situations. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eduentrepreneurship.wordpress.com&amp;blog=464180&amp;post=38&amp;subd=eduentrepreneurship&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Don&#8217;t really know what businesstown.com is but they have a pretty extensive <a href="http://www.businesstown.com/entrepreneur/article1.asp">piece</a> on the characteristics and requisite skills for an entrepreneur. From self-control and self-confidence to a sense of urgency and emotional stability.</p>
<p>Here is a snippet on Conceptual Ability&#8230;</p>
<blockquote><p>&#8220;Entrepreneurs possess the ability to identify relationships quickly in the midst of complex situations. They identify problems and begin working on their solution faster than other people. They are not troubled by ambiguity and uncertainty because they are used to solving problems. Entrepreneurs are natural leaders and are usually the first to identify a problem to be overcome. If it is pointed out to them that their solution to a problem will not work for some valid reason, they will quickly identify an alternative problem-solving approach.&#8221;</p></blockquote>
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			<media:title type="html">Campus Entrepreneurship</media:title>
		</media:content>
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		<item>
		<title>MySpace Founder Profile at CNNMoney.com &#8212; USC</title>
		<link>http://eduentrepreneurship.wordpress.com/2007/04/24/myspace-founder-profile-at-cnnmoneycom/</link>
		<comments>http://eduentrepreneurship.wordpress.com/2007/04/24/myspace-founder-profile-at-cnnmoneycom/#comments</comments>
		<pubDate>Tue, 24 Apr 2007 05:28:08 +0000</pubDate>
		<dc:creator>David J. Miller</dc:creator>
				<category><![CDATA[Campus Eco-System]]></category>
		<category><![CDATA[Students]]></category>

		<guid isPermaLink="false">http://eduentrepreneurship.wordpress.com/2007/04/24/myspace-founder-profile-at-cnnmoneycom/</guid>
		<description><![CDATA[Cool profile. Here is the money quote&#8230;. &#8220;I grew up in Portland, Ore., the younger son of two teachers. I bucked the family tradition by studying business at the University of Washington and then going to USC&#8217;s Marshall School of Business. Everyone said, &#8216;Have a five-year plan.&#8217; I didn&#8217;t have a five-year plan or any [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eduentrepreneurship.wordpress.com&amp;blog=464180&amp;post=37&amp;subd=eduentrepreneurship&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Cool <a href="http://money.cnn.com/magazines/fortune/fortune_archive/2006/09/04/8384727/dewolfe.html">profile</a>. Here is the money quote&#8230;.</p>
<p>&#8220;I grew up in Portland, Ore., the younger son of two teachers. I bucked the family tradition by studying business at the University of Washington and then going to USC&#8217;s Marshall School of Business. Everyone said, &#8216;Have a five-year plan.&#8217; I didn&#8217;t have a five-year plan or any plan. Business school was my opportunity to think for two years. At USC, I got really hooked on the Internet. In 1997, for a class called &#8220;The Impact of Technology on Media and Entertainment.&#8221; I wrote a business plan for a community website that I called Sitegeist. I got an A-.&#8221;</p>
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			<media:title type="html">Campus Entrepreneurship</media:title>
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		<title>Dana Lande; Jewelry Entrepreneur &#8212; Univ. of Maryland</title>
		<link>http://eduentrepreneurship.wordpress.com/2007/04/19/dana-lande-jewelry-entrepreneur-univ-of-maryland/</link>
		<comments>http://eduentrepreneurship.wordpress.com/2007/04/19/dana-lande-jewelry-entrepreneur-univ-of-maryland/#comments</comments>
		<pubDate>Thu, 19 Apr 2007 06:22:18 +0000</pubDate>
		<dc:creator>David J. Miller</dc:creator>
				<category><![CDATA[Campus as Market]]></category>
		<category><![CDATA[Entrepreneur Profiles]]></category>
		<category><![CDATA[Professors]]></category>

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		<description><![CDATA[Late last week I interviewed Dana Lande, the founder and CEO of Dayna Designs and DaynaU &#8212; companies that design and manufacture silver and natural gemstone jewelry. She founded the companies while attending the Smith School of Business at the University of Maryland. Her story is fascinating and I was able to record it on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eduentrepreneurship.wordpress.com&amp;blog=464180&amp;post=34&amp;subd=eduentrepreneurship&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://eduentrepreneurship.files.wordpress.com/2007/04/6114_large1.jpg" title="6114_large1.jpg"><img src="http://eduentrepreneurship.files.wordpress.com/2007/04/6114_large1.thumbnail.jpg?w=128&#038;h=128" alt="6114_large1.jpg" height="128" width="128" /></a> Late last week I interviewed Dana Lande, the founder and CEO of <a href="http://www.daynadesigns.com/">Dayna Designs</a> and <a href="http://daynau.com/">DaynaU</a> &#8212;  companies that design and manufacture silver and natural gemstone jewelry.  She founded the companies while attending the <a href="http://www.smith.umd.edu/">Smith School</a> of Business at the University of Maryland.</p>
<p>Her story is fascinating and I was able to record it on my iPod (there will be more to come on the audio soon). In the hour or so that I talked with Dana, she confirmed many of the suspicions I have regarding the benefits of launching businesses within the socioeconomic confines of the university. Moreover, she offered some other interesting thoughts that will help us as we refine this idea of &#8216;entrepreneurship on and around the campus.&#8217;</p>
<p>Here are some topics we covered:</p>
<ul>
<li>The benefits and availability of talent on the campus &#8211; ie Dana enlisted the help of her entrepreneurial finance professor when she needed more capital</li>
<li>Business plan competitions and the usefulness of them &#8212; Dana did participate in a few</li>
<li>The campus as market &#8212; Campus demand helped Dana differentiate her jewelry products and break away from the pack</li>
</ul>
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			<media:title type="html">Campus Entrepreneurship</media:title>
		</media:content>

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		<title>Big Win for Bulldogs (UGA) &#8212; 50K + Birth in MOOT Corp</title>
		<link>http://eduentrepreneurship.wordpress.com/2007/04/17/big-win-for-bulldogs-uga-50k-birth-in-moot-corp/</link>
		<comments>http://eduentrepreneurship.wordpress.com/2007/04/17/big-win-for-bulldogs-uga-50k-birth-in-moot-corp/#comments</comments>
		<pubDate>Tue, 17 Apr 2007 04:16:33 +0000</pubDate>
		<dc:creator>David J. Miller</dc:creator>
				<category><![CDATA[Business Plan Competitions]]></category>
		<category><![CDATA[Entrepreneurship Programs]]></category>

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		<description><![CDATA[According to a posting at Oregonlive.com &#8212; Grad Students from the University of Georgia&#8217;s B-School won first place at Duck&#8217;s Business Plan Competition (official name is the New Venture Championship). From the article, &#8220;A team of graduate students from the University of Georgia won the 16th annual New Venture Championship business plan competition Saturday presented [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eduentrepreneurship.wordpress.com&amp;blog=464180&amp;post=32&amp;subd=eduentrepreneurship&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>According to a posting at <a href="http://blog.oregonlive.com/business/2007/04/university_of_georgia_wins_200.html">Oregonlive.com</a> &#8212; Grad Students from the University of Georgia&#8217;s B-School won first place at <a href="http://www.venturechampionship.com/">Duck&#8217;s Business Plan Competition</a> (official name is the New Venture Championship).</p>
<p>From the article,</p>
<blockquote><p>&#8220;A team of graduate students from the University of Georgia won the 16th annual New Venture Championship business plan competition Saturday presented by the University of Oregon&#8217;s <a href="http://lcb.uoregon.edu/lce/">Lundquist Center for Entrepreneurship</a>.   The team&#8217;s first-place award includes $50,000, plus automatic entry into the 2007 MOOT CORP competition and the 2007 Fortune Small Business Competition.&#8221;</p></blockquote>
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			<media:title type="html">Campus Entrepreneurship</media:title>
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		<title>Are You Fit to be an Entrepreneur</title>
		<link>http://eduentrepreneurship.wordpress.com/2007/04/16/are-you-fit-to-be-an-entrepreneur/</link>
		<comments>http://eduentrepreneurship.wordpress.com/2007/04/16/are-you-fit-to-be-an-entrepreneur/#comments</comments>
		<pubDate>Mon, 16 Apr 2007 19:14:37 +0000</pubDate>
		<dc:creator>David J. Miller</dc:creator>
				<category><![CDATA[General Thoughts]]></category>

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		<description><![CDATA[Last week Kelly Spors &#8212; the small business/entrepreneurship columnist at the Wall Street Journal &#8212; posted a column on how to identify if someone is ready to lead a business. From the piece, &#8220;Many experts say there are some personality traits common among successful entrepreneurs, like the tendency to have a higher risk tolerance, drive [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eduentrepreneurship.wordpress.com&amp;blog=464180&amp;post=31&amp;subd=eduentrepreneurship&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Last week Kelly Spors &#8212; the small business/entrepreneurship columnist at the Wall Street Journal &#8212; posted a <a href="http://online.wsj.com/article/SB117616649501564575-search.html?KEYWORDS=entrepreneurship+test&amp;COLLECTION=wsjie/6month">column</a> on how to identify if someone is ready to lead a business. From the piece,</p>
<blockquote>
<p class="times">&#8220;Many experts say there are some personality traits common among successful entrepreneurs, like the tendency to have a higher risk tolerance, drive and resiliency to overcome failure than the general population.</p>
<p class="times">Author Bill Wagner offers an &#8220;Entrepreneur IQ&#8221; test at his Web site, <a href="http://theentrepreneurnextdoor.com/" class="times">TheEntrepreneurNextDoor.com</a>, that compares your answers to those of others.&#8221;</p>
<p class="times">Another <a href="http://www.startupjournal.com/sidebar/20020430-mancuso-quiz-doc.html" class="times">test</a>, created by a Harvard University professor who developed a psychological profile of entrepreneurs, is available free of charge at The Wall Street Journal&#8217;s <a href="http://www.startupjournal.com/" class="times">StartupJournal.com</a>.</p>
</blockquote>
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			<media:title type="html">Campus Entrepreneurship</media:title>
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		<title>A TV Show For Entrepreneurs</title>
		<link>http://eduentrepreneurship.wordpress.com/2007/04/13/a-tv-show-for-entrepreneurs/</link>
		<comments>http://eduentrepreneurship.wordpress.com/2007/04/13/a-tv-show-for-entrepreneurs/#comments</comments>
		<pubDate>Fri, 13 Apr 2007 11:33:04 +0000</pubDate>
		<dc:creator>David J. Miller</dc:creator>
				<category><![CDATA[Entrepreneur Profiles]]></category>
		<category><![CDATA[General Thoughts]]></category>

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		<description><![CDATA[Motivation is a key to success in entrepreneurship. More often than not, entrepreneurs need to take care of things themselves. Keeping motivated is crucial to success when faced with such overwhelming responsibility. Personally, I get inspired by listening to and learning about successful entrepreneurs. Its why I love learning about new entrepreneurs and ideas at [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eduentrepreneurship.wordpress.com&amp;blog=464180&amp;post=28&amp;subd=eduentrepreneurship&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://eduentrepreneurship.files.wordpress.com/2007/04/cheers_cliff.jpg" title="cheers_cliff.jpg"><img src="http://eduentrepreneurship.files.wordpress.com/2007/04/cheers_cliff.thumbnail.jpg?w=500" alt="cheers_cliff.jpg" /></a>Motivation is a key to success in entrepreneurship. More often than not, entrepreneurs need to take care of things themselves.  Keeping motivated is crucial to success when faced with such overwhelming responsibility.<br />
Personally, I get inspired by listening to and learning about successful entrepreneurs.  Its why I love learning about new entrepreneurs and ideas at sites like <a href="http://www.springwise.com">Springwise</a>.  It is why I am undertaking this research on entrepreneurs themselves.</p>
<p>Recently, I came across a show on the travel channel called <a href="http://travel.discovery.com/tv/ratzenberger-america/ratzenberger-america.html">John Ratzenberger&#8217;s: Made in America</a>. Yes it is the guy from <a href="http://en.wikipedia.org/wiki/Cheers">Cheers</a> and yes there is a labor union/economic nationalism element to it. However, each episode offers three profiles of great firms &#8212; including the history of their founding and a tour of their facilities. While many of the firms are now global behemoths (ie recent profiles of Caterpillar and Medtronic), the stories are fascinating and inspiring and often times there are lessons to be learned from their creation and early development. The <a href="http://travel.discovery.com/tv/ratzenberger-america/goods/weber-grills.html">Weber Grill</a>, for example, was created by a welder who was making buoys.</p>
<p>Set your tivos for a little entrepreneurial inspiration. Here is the <a href="http://travel.discovery.com/tv-schedules/series.html?paid=26.11336.119272.25521.x">schedule</a>.</p>
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			<media:title type="html">Campus Entrepreneurship</media:title>
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		<title>Make Green from Green Students</title>
		<link>http://eduentrepreneurship.wordpress.com/2007/04/06/make-green-from-green-students/</link>
		<comments>http://eduentrepreneurship.wordpress.com/2007/04/06/make-green-from-green-students/#comments</comments>
		<pubDate>Fri, 06 Apr 2007 21:23:19 +0000</pubDate>
		<dc:creator>David J. Miller</dc:creator>
				<category><![CDATA[Campus as Market]]></category>
		<category><![CDATA[Campus Eco-System]]></category>

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		<description><![CDATA[BusinessWeek offers a piece explaining that the green movement is taking over campuses across the nation. Sounds like an opportunity to me. Selling organic shirts, foods, etc.. For example, would people protesting in support of Kyoto wear non-organic shirts? I bet margins are better on these products also. The article explains that not only must [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eduentrepreneurship.wordpress.com&amp;blog=464180&amp;post=27&amp;subd=eduentrepreneurship&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>BusinessWeek offers a <a href="http://www.businessweek.com/magazine/content/07_15/b4029071.htm?chan=top+news_top+news+index_top+story">piece explaining that the green movement is taking over campuses</a> across the nation. Sounds like an opportunity to me. Selling organic shirts, foods, etc.. For example, would people protesting in support of Kyoto wear non-organic shirts? I bet margins are better on these products also.</p>
<p>The article explains that not only must the schools worry about student&#8217;s concerns, but recruiters are being faced by students who won&#8217;t work for companies that don&#8217;t have their green act in gear! (Talk about an opportunity to exploit corporate recruiters?)</p>
<p>From the article,<span id="more-27"></span></p>
<blockquote><p>&#8220;<font face="arial,helvetica,univers">Now the first wave of Millennials is entering the workplace, and businesses that want to attract the most qualified candidates say they must appeal to students&#8217; environmental sensibilities. &#8220;They&#8217;re the future leaders of our company, the future investors, and future consumers,&#8221; says Lorraine Bolsinger, vice-president for GE&#8217;s Ecomagination strategy. &#8220;Gen Y folks think that the environment is twice as important as the economy. We absolutely have to think about their concerns.&#8221;</font></p>
<p><font face="arial,helvetica,univers">Over the next 10 years, there will be a major exodus from the work world as baby boomers retire. By 2012 there will be just one person entering the workforce for every four who leave, according to Labor Dept. data. So companies ranging from Whirlpool (<a href="http://eduentrepreneurship.wordpress.com/wp-admin/void%20showTicker%28%27WHR%27%29">WHR</a> ) and Ben &amp; Jerry&#8217;s (<a href="http://eduentrepreneurship.wordpress.com/wp-admin/void%20showTicker%28%27UN%27%29">UN</a> ) to Google (<a href="http://eduentrepreneurship.wordpress.com/wp-admin/void%20showTicker%28%27GOOG%27%29">GOOG</a> ), Hewlett-Packard (<a href="http://eduentrepreneurship.wordpress.com/wp-admin/void%20showTicker%28%27HPQ%27%29">HPQ</a> ), and General Electric (<a href="http://eduentrepreneurship.wordpress.com/wp-admin/void%20showTicker%28%27GE%27%29">GE</a> ) say they must understand what motivates climate activists.</font></p>
<p><font face="arial,helvetica,univers">Corporate recruiters are encountering more and more candidates like Ananda Baron. When she applied for a job with Pacific Gas &amp; Electric Co. (<a href="http://eduentrepreneurship.wordpress.com/wp-admin/void%20showTicker%28%27PCG%27%29">PCG</a> ) last year, the 28-year-old student at Northwestern University&#8217;s Kellogg School of Management dug deep into the utility&#8217;s environmental bona fides. Baron says she was impressed by PG&amp;E&#8217;s clean-energy strategy. But before accepting an invitation to attend a final round of interviews, she set up a 45-minute call with the company&#8217;s environmental affairs director in Washington. &#8220;Business is going to play a role in these issues, and I would like to be there to help out,&#8221; says Baron, who wound up accepting the job PG&amp;E offered.</font></p></blockquote>
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